News

IN-Ingredients is now 4POTENTIA

August 20, 2024

IN-Ingredients celebrates their 25th Anniversary with a fresh new look and feel becoming 4POTENTIA with the tagline “A Force of Nature.”

Marking this important milestone is the addition of top talent to begin this exciting new chapter.  Veteran industry executive Jade Beutler has accepted the position of CEO. He is joined by another industry veteran John Mai, Chief Business Officer.

4POTENTIA vows to bring new, novel, proprietary and patented branded raw materials to market to enhance health, happiness and wellbeing.

Original IN-Ingredients founders Tim and Gus Romero will be staying on as strategic advisors during the transition to 4POTENTIA.

Read the press release here.

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