Media & Events

Nestled in the heart of Anaheim, CA, a quiet revolution in health and wellness is taking place. At its epicenter is 4POTENTIA, a company whose name has become synonymous with innovation, trust, and the untapped power of nature. Its story is not just one of business success but of a relentless mission to improve lives through the synergy of science and nature. When Jade Beutler took the reins as CEO of 4POTENTIA, he brought with him over 30 years of experience in the natural products industry—a career defined by daring entrepreneurship and visionary leadership.

4POTENTIA will be at SupplySide West this year! Join us on October 30th and 31st at the Mandalay Bay Conventions Center in Las Vegas.

Come visit us at booth #3477 to meet our team, learn about our innovative solutions, and discover how 4POTENTIA can help power your potential.💡

Let's connect, collaborate, and explore new opportunities together!
Looking forward to seeing you there!

IN-Ingredients celebrates their 25th Anniversary with a fresh new look and feel becoming 4POTENTIA with the tagline “A Force of Nature.”

Marking this important milestone is the addition of top talent to begin this exciting new chapter.  Veteran industry executive Jade Beutler has accepted the position of CEO. He is joined by another industry veteran John Mai, Chief Business Officer.

4POTENTIA vows to bring new, novel, proprietary and patented branded raw materials to market to enhance health, happiness and wellbeing.

Original IN-Ingredients founders Tim and Gus Romero will be staying on as strategic advisors during the transition to 4POTENTIA.

Read the press release here.